We're fixing the trust problem in India's creator economy

India's influencer marketing industry crossed ₹3,600 crore — and it still runs on DMs, spreadsheets, and 90-day payment cycles. Creators finish the work and then chase invoices for months. Small brands get quoted rates pulled from thin air, or get locked out entirely by ₹50,000 campaign minimums. Nobody handles the tax paperwork, and 97% of influencer ads violate disclosure rules.

influ.buzz was built by SOULMACHINE INNOVATIONS PRIVATE LIMITED around one idea: money should move on state changes, not promises.A brand funds escrow before work starts. A creator sees "funds secured" before lifting a camera. Payment releases the moment content is approved — or automatically if the brand goes quiet. Every deadline has a default action, so nobody is ever stuck waiting on a ghost.

We charge brands a single transparent 10% fee. Creators pay nothing — and get TDS deducted properly against their PAN, GST-ready invoices generated automatically, and payouts within 48 hours. Campaigns start at whatever budget you have: a ₹5,000 café campaign gets the same escrow protection as a ₹5,00,000 national launch.

We're headquartered in Gurugram, and we're building for every city — the platform is designed for nano and micro creators in tier-2 and tier-3 India as much as for established names.