Terms of Service

These Terms of Service ("Terms") govern your access to and use of the influ.buzz platform ("Platform"), operated by SOULMACHINE INNOVATIONS PRIVATE LIMITED, registered at Block-C, 944, Sushant Lok Phase-1, Gurugram, Gurgaon, Haryana, 122001, India("we", "us", "influ.buzz"). By creating an account or using the Platform you agree to these Terms. If you do not agree, do not use the Platform.

1. The Platform

influ.buzz is a marketplace connecting brands and businesses ("Brands") with content creators and influencers ("Creators"). Brands post campaign briefs or book fixed-price packages; Creators submit proposals and deliver content. We provide the workspace, escrow-style wallet mechanics, communication tools, and compliance tooling. We are a facilitator — the services agreement for any collaboration is between the Brand and the Creator, on the terms frozen into the collaboration agreement at the time of hire.

2. Accounts & eligibility

• You must be at least 18 years old and capable of entering into a contract under Indian law.
• You are responsible for the accuracy of the information on your profile, including follower counts, engagement statistics, GSTIN and PAN details.
• Misrepresenting audience statistics, purchasing fake followers/engagement for the purpose of the Platform, or impersonating another person or brand is a material breach and grounds for suspension.
• You are responsible for safeguarding your login credentials.

3. Wallet, escrow & payments

• Brands fund a Platform wallet. When a Brand accepts a proposal or books a package, the agreed amount plus the platform fee moves into escrow and is locked to that collaboration.
• Escrowed funds are released to the Creator when the Brand approves the live content, or automatically when a review window lapses (see Section 5), or as directed by a dispute resolution.
• The platform fee (displayed before every hire; currently 10% of the agreed amount) is payable by the Brand. Creators pay no platform fees.
• We deduct tax at source (TDS) from Creator payouts as required by the Income-tax Act, 1961, and deposit it against the Creator's PAN. Providing an incorrect PAN may result in higher deduction and is the Creator's responsibility.
• For barter collaborations, the Brand must declare a fair market value of goods/services provided; parties are responsible for their obligations under Section 194R and applicable GST law.
• Creators must provide accurate payout details (UPI or bank account). We are not responsible for transfers to incorrectly supplied accounts.

4. Content, deliverables & usage rights

• The deliverables, revision count, content deadline, and usage-rights tier agreed at hire are binding on both parties and cannot be changed unilaterally.
• Creators warrant that submitted content is original, does not infringe third-party rights, and complies with the brief's dos and don'ts.
• Usage rights transfer to the Brand only upon release of payment, to the extent of the tier agreed (organic-only, paid-ads 90 days, or perpetual).
• Brands receive the included revision rounds stated in the agreement; further changes require the Creator's consent.

5. Timers & default actions

The Platform uses default-action timers, which you accept as binding: (a) a Creator has 72 hours to confirm a hire, failing which the escrow auto-refunds; (b) a Brand has 5 days to review a submitted draft, failing which it is deemed approved; (c) a Brand has 5 days to confirm live content, failing which escrow auto-releases to the Creator; (d) a party has 48 hours to respond to a dispute, failing which it may be resolved in the raising party's favour; (e) reviews publish when both sides have submitted or after 14 days.

6. Advertising compliance (ASCI)

• All collaborations must comply with the ASCI Guidelines for Influencer Advertising in Digital Media, including clear disclosure labels (e.g. #ad, #collab) on every deliverable.
• Both Brand and Creator are responsible for disclosure. The Platform requires disclosure confirmation before releasing escrow, but ultimate legal responsibility rests with the parties.
• Content making health, nutrition, or financial claims must comply with applicable ASCI qualification requirements and law.

7. Cancellations, disputes & refunds

• Cancellations and refunds are governed by our Refund & Cancellation Policy, which forms part of these Terms.
• Disputes are handled through the in-Platform resolution process. Our dispute decisions (release, refund, or split of escrowed funds) are final as between the parties with respect to the escrowed amount, without prejudice to parties' other legal remedies.

8. Prohibited conduct

• Taking collaborations initiated on the Platform off-platform to avoid fees.
• Fraud, fake engagement, plagiarised content, or misleading advertising.
• Harassment or abusive conduct toward other users or our team.
• Using the Platform for unlawful products or services, or content that violates applicable law.

9. Suspension & termination

We may suspend or terminate accounts that breach these Terms, with escrowed funds handled per the Refund & Cancellation Policy and applicable dispute outcomes. You may close your account at any time after completing or cancelling active collaborations and withdrawing your balance.

10. Disclaimers & liability

The Platform is provided "as is". We do not guarantee campaign outcomes, content performance, or the conduct of any user. To the maximum extent permitted by law, our aggregate liability for any claim arising out of the Platform is limited to the platform fees earned by us on the collaboration giving rise to the claim.

11. Governing law

These Terms are governed by the laws of India. Courts at Gurugram, Haryana shall have exclusive jurisdiction, subject to any mandatory consumer-law provisions.

12. Contact

SOULMACHINE INNOVATIONS PRIVATE LIMITED, Block-C, 944, Sushant Lok Phase-1, Gurugram, Gurgaon, Haryana, 122001, India. Email: partners@influ.buzz