Influencer marketing guides
India-specific, practical, and free — the stuff we wish someone had written down before we built a marketplace around it.
Influencer rates in India (2026): what creators actually charge
Real influencer pricing in India for 2026: nano, micro and macro creator rates for Instagram Reels, Stories and YouTube videos — and the factors that move them.
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TDS on influencer income in India: 194J, 194C and 194R explained
How TDS works on creator income in India: which section applies, what brands must deduct, why barter gifts are taxable under 194R, and how to claim credit in your ITR.
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GST for content creators in India: registration, rates and invoices
When Indian creators must register for GST, why influencer services attract 18%, how barter deals appear in GSTR-1, and what a compliant invoice needs.
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ASCI guidelines for influencers: the disclosure rules 97% get wrong
ASCI's influencer advertising rules explained: which labels to use, where they must appear, the health & finance restrictions, and why brands share liability.
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Barter collaborations in India: doing product-for-content deals right
How to run product-for-content barter deals that are fair and tax-compliant: fair market value, Section 194R, GST on barter, and structuring cash top-ups.
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Nano vs micro influencers: what small brands should actually buy
Nano (1K–10K) vs micro (10K–100K) creators compared on engagement, cost, trust and logistics — and when each is the right buy for an SMB budget.
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Why escrow fixes influencer marketing's trust problem
Ghosted creators, 90-day payment cycles, content delivered and never paid for: how escrow mechanics fix the trust failures on both sides of influencer deals.
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How to write an influencer campaign brief that gets great proposals
A practical structure for influencer campaign briefs: deliverables, budget ranges, usage rights, dos and don'ts — and the mistakes that attract bad proposals.
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