Gaming influencer rates in India (2026)
India's gaming creators command some of the highest engagement rates on the platform, with audiences that skew 16–28 and mobile-first. Sponsorships work best as integrations (device, chair, snack, fintech) rather than dedicated ads.
Pricing note: Long watch-time integrations justify a premium over feed-post baselines.
Frequently asked
How much do gaming influencers charge per Instagram Reel in India?
Nano gaming creators (1K–10K followers) typically charge ₹1K–₹13K per Reel; micro creators (10K–100K) ₹5.5K–₹38.5K; macro creators (100K–1M) ₹33K–₹2.2L. Long watch-time integrations justify a premium over feed-post baselines.
Do usage rights change the price?
Yes. Organic-only posting is the baseline; rights to run the content as paid ads for 90 days typically add 30–100%; perpetual rights cost 2–3× the base rate. On influ.buzz the usage-rights tier is agreed in the brief before any money moves.
Why trust these numbers?
The ranges combine mid-2026 industry benchmarks with live quote data from real proposals on influ.buzz. Where enough marketplace data exists, we show the live median — actual prices creators quoted, not survey estimates.